E-Commerce, Marketplace, and Digital Retail Operations

Your sales are up. Your bank balance isn't. Somewhere between the order confirmation and the deposit, a $30 sale became $2 — eaten by the referral fee, the shipping label, the payment processor, and the one buyer in five who sent it back. Most online stores never see this clearly, because they watch revenue. This course teaches you to watch the only number that decides whether you survive: the profit left on each order after everything. It's built for people who actually run the thing — operators, small-business owners, marketplace sellers and teams — and it works the same whether you sell on your own store, on Amazon and Etsy, or both. You'll start by learning to read an order as a cost stack and a store as a funnel, so "sales are down" becomes "checkout is leaking on mobile" or "this SKU loses money on the marketplace." Then you'll build the craft in the order the work actually happens: a catalog and product pages that get found and convert, inventory you reorder with safety stock and a reorder point instead of a guess, a fulfillment model that fits your margins, and a returns process that protects them. From there, the money: pricing and promotions that don't quietly erase your margin, what you can really afford to spend to acquire a customer, and a side-by-side channel P&L that tells you which channel is worth growing. Finally, the customers — checkout, post-purchase, repeat buying, loyalty. One rule throughout: margin is earned with real value, never with fake scarcity, hidden fees, or a cancel button you can't find. By the end, you can read any store and name the next right move.