
You already know which part of your week is wasted. The lead copied from a form into the CRM by hand. The invoice read, retyped, and filed. The support inbox someone sorts every morning. The report you rebuild every Friday. You've heard Zapier or Make could do this — and maybe you tried once, it half-worked or quietly broke, and you went back to doing it yourself. This course is for the person who runs the business, not the person who codes it. It teaches no-code automation the way it actually has to be learned: not as a click-path for one tool that changes next quarter, but as a small set of building blocks you recombine for any process. Triggers and actions. Connecting apps and keeping those connections alive. Filters, branches, loops. The find-or-create step that stops you making the same contact twice. The error route that pings you in Slack instead of failing in silence. The two-way sync that loops forever if you don't guard it. Then it gets honest about AI. AI is genuinely good at reading a messy invoice, sorting a ticket, or drafting a reply — and genuinely bad at anything that has to be exactly right, or sent before a human looks. You'll learn to use it as one validated, supervised step, not a magic box. By the end you can take a real process, decide whether it's even worth automating, build it, harden it against the ways automations break, add AI where it earns its place, and prove the hours it saved. You'll also know when the answer is "keep a human" — the part most tutorials skip, and the part that separates an automation that lasts from one you'll be untangling in six months. No code. Just a method that holds up.
Arif Pranoto has spent the past seven years developing digital products for Southeast Asia, where consumer behavior, infrastructure, and payment preferences can vary significantly from one market to the next. Based in Singapore and originally from Jakarta, he has led product initiatives across Indonesia, Vietnam, Thailand, and the Philippines, working on mobile commerce, merchant payments, and last-mile delivery platforms. At a regional fintech company, he introduced a lightweight merchant app designed for low-cost Android devices and unstable network conditions, helping more than 40,000 small businesses begin accepting QR and wallet payments. He later managed the expansion of a B2B ordering platform into Vietnam and Thailand, adapting onboarding flows, pricing, language, and customer support processes for each country rather than applying a single regional template. His work regularly involves local banks, e-wallet providers, logistics partners, and in-country commercial teams, and he is particularly experienced in building products for users who rely on WhatsApp, LINE, cash-on-delivery, and assisted onboarding. Arif is known for combining on-the-ground customer research with disciplined experimentation, turning fragmented regional requirements into products that can scale without losing local relevance.
great!
很实用,感谢!
too basic, expected more
Demasiado básico, esperaba más.